What To KnowHere's what we're building
This is a dog-forward social club
At Willow & Co., dogs are the members. Humans are their very loved plus-ones.
We’re building a space where pups get the freedom to play, socialize, and burn off energy while their humans finally get to relax, connect, and enjoy themselves without feeling like they have to choose between going out and bringing their best friend along.
This isn’t your average dog park. It’s a thoughtfully designed, 21+ social club where safety, comfort, and good vibes all live on the same leash.
dog-forward social club
Safety. Community first. Always
Safety is kind of our thing
Fun is the goal. Safety is the foundation.
Every dog will have a profile in our custom member app (built locally in Utah) to help us keep track of vaccinations, behavior standards, and visit history. Our trained on-site staff will be actively supervising play areas, helping with clean-up, and stepping in if situations arise.
Community first, always
Our long-term vision includes hosting events that support local rescues, charities, and dog-focused organizations throughout the valley. We’re building an event-friendly space that brings people together while giving back to the dogs who need it most.
We also believe great places are built by great teams. That’s why we’re committed to growing with an employee-first, community-minded approach that keeps Willow & Co. rooted right here in SLC.
It's going to take a village
(and probably some treats)
Here’s the honest part: we’re building this from the ground up because we believe Salt Lake is ready. Right now, that looks like the Rebel & Willow Event Club, a series of community events co-created with our friends at Rebel Paw. Willow & Co. is still the destination. We have secured our space and now we are welcoming in our Founding Members
You can help bring Willow & Co. to life by:
Our mission:Unleash & Unwind
Unleash & Unwind. We believe your dog deserves a social life just as much as you do. Willow & Co. is being designed as Salt Lake City’s first dog-forward 21+ social club, a place where off-leash play meets genuine community connection.
Our focus is on building connections for humans and their dogs while putting our community first. Whether you’re here to make friends, find your people, or just give your dog a really good Tuesday, Willow & Co. is your stop. We’re blending the charm of a neighborhood hangout with the joy of safe, supervised dog play.
We’re not there yet, but we’re building it in real time, with real people, and a community that’s showing up before the doors even open. That means something. And we don’t take it lightly.
Q&A
What does membership mean?
Willow & Co. is not your average dog park. Every dog who comes through our doors will be a verified member. Membership means your dog’s vaccinations, spay/neuter documentation, and behavior history are on file. It means we know who is in our space and who is responsible for which dog. It is how we keep this place safe, intentional, and worth showing up for.
Will you have a liquor license?
We are actively working with DABS on full liquor licensing and we are doing everything we can to make it happen. That said we know it can be a process, so no matter what we will have beer available when we open. We are committed to making sure you have something in hand while your dog runs free.
When do you expect to open?
Our DRC meeting with Millcreek where they approved the concept happened July 1st, 2026 we still have hurdles ahead but we are aiming for April 2027. Better safe than sorry and we want to do this right.
What are your expected hours?
Tuesday through Sunday, 10am to 10pm.
Is it inside, outside, or both?
Both. We will have turf that feeds into an outside play area so your dog gets the best of both worlds.
Mulch or Turf?
Turf. We have been working with local companies including FRDM Turf to bring this to life.
How many dogs at a time?
Until we are officially in the space this is undetermined and will be provided by the fire department. We will share that number as soon as we have it.
Water or pool features?
When we open initially we will have limited space, but the plan is to take over the entire building and include water features for our hot Utah summers. More on that as we grow.
What type of seating available for humans?
Picnic tables, lounge seating, and soft seating. Comfortable enough to actually relax while your dog does their thing.
For the dogs, and the humans that love themUnleash & unwind with us
Help us build Salt Lake’s favorite dog hangout.