Subtotal:
$900.00
MembershipsJoin our community
Be part of our pack
FOUNDER ENDAL: $500
1-YEAR PARK ACCESS
- Your dog’s photo and a plaque in their honor on our founders gallery wall forever.
- Founders Badge in app
- Locally hand drawn pet portrait by @LizArt.Paints
- 10% off at Rebel Paw for 1 year
FOUNDER LAIKA: $1,200
3-YEAR PARK ACCESS
- –Everything in Founder Endal
- Willow & Co. Swag kit
- Seansonal Drinked named after your dog
- Discounted Rebel & Willow event tickets
- Renewal pricing discounted $100
FOUNDER BALTO: $2,000
LIFETIME PARK ACCESS
Limited to 100 spots
- –Everything in Founder Laika
- Premier placement on the founders wall
- VIP early access during opening week
- private park time and drink with Tyler
- Exclusive lifetime recognition inside the app and club
FOUNDERS PLAQUE: $250
1-MONTH PARK ACCESS
- Your dogs name on a plaque on our founders all forever
Founding Memberships
Founding memberships are our community’s way of having a piece of ownership in Willow & Co. Your dog’s image on our wall and a plaque in their honor shows they are the reason we are here, not some corporation that doesn’t care about you. That is why we are dedicated to employee profit sharing, giving back to our community, and building something Salt Lake City can actually be proud of. Your membership will help move us closer to that mission.
What is a Willow & Co. Membership?
Willow & Co. is not your average dog park. Every dog who comes through our doors will be a verified member, and that is by design. Membership exists to keep our space safe, accountable, and genuinely enjoyable for every dog and human inside it.
For Members
Every member dog will have a profile on file including proof of current vaccinations, spay/neuter documentation, and a behavior history. This lets us track patterns, reduce incidents before they happen, and make sure every dog in the space has been vetted to be there.
For Humans
Every member human will have their information on file as well. That means we know who is in our space, who is responsible for which dog, and we can hold everyone accountable to the standards that make this place worth coming to.
Why it Matters
A membership requirement is not a barrier. It is a promise. A promise that the dog next to yours has met the same standards yours has. That the human across the yard is just as invested in a good experience as you are. That this place is intentional, not just open.
Full club access. Invites to members-only. community's help.
Become a Willow & Co. member:
Join the Club & Rep It Too
Shop the Willow & Co. collection, including shirts, bandanas, hats, totes, and patches, everything you need to rep the club while we build toward our permanent home.
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Quick ViewFounder Endal
$500.00 -
Quick ViewFounder Laika
$1,200.00 -
Quick ViewFounder Balto
$2,000.00 -
Quick ViewAdditional Dog Membership
$150.00 -
Quick ViewBlack Pocket-T
$30.00 -
Quick ViewFounders Plaque
$250.00
Q&A
What does membership mean?
Willow & Co. is not your average dog park. Every dog who comes through our doors will be a verified member. Membership means your dog’s vaccinations, spay/neuter documentation, and behavior history are on file. It means we know who is in our space and who is responsible for which dog. It is how we keep this place safe, intentional, and worth showing up for.
Will you have a liquor license?
We are actively working with DABS on full liquor licensing and we are doing everything we can to make it happen. That said we know it can be a process, so no matter what we will have beer available when we open. We are committed to making sure you have something in hand while your dog runs free.
When do you expect to open?
Our DRC meeting with Millcreek where they approved the concept happened July 1st, 2026 we still have hurdles ahead but we are aiming for April 2027. Better safe than sorry and we want to do this right.
What are your expected hours?
Tuesday through Sunday, 10am to 10pm.
Is it inside, outside, or both?
Both. We will have turf that feeds into an outside play area so your dog gets the best of both worlds.
Mulch or Turf?
Turf. We have been working with local companies including FRDM Turf to bring this to life.
How many dogs at a time?
Until we are officially in the space this is undetermined and will be provided by the fire department. We will share that number as soon as we have it.
Water or pool features?
When we open initially we will have limited space, but the plan is to take over the entire building and include water features for our hot Utah summers. More on that as we grow.
What type of seating available for humans?
Picnic tables, lounge seating, and soft seating. Comfortable enough to actually relax while your dog does their thing.
What does Willow & Co. stand for beyond the dog park?
A lot more than a place to let your dog run. Read about our commitment to our team, our community, and our city here. Check out Our Why to learn more
For the dogs, and the humans that love themUnleash & unwind with us
Help us build Salt Lake’s favorite dog hangout.